Product designer, sports addict, cat lover, ultimate foodie based in the Netherlands.
I get the right things done.
Always up for a good conversation over coffee.

Reflection on design

Currently, I am revamping the SaaS event platform of CompanyWebcast, a Euronext company. In a cross-functional team, I realize the future of the complete E2E workflow of event management.

In the past, I have partaken product owner, scrum master, and branding officer roles to facilitate the team to their best performance. On top of product design, I manage the design system, facilitate workshops, hire teammates, and establish the corporate brand identity.

Receiving my master's degree in strategic product design from the Delft University of Technology, my career in the Netherlands began with Trust International, a Dutch household brand for digital lifestyle accessories. As the first product designer with user & market research experience, I helped them rejuvenate their brand and reach a wider audience.

This portfolio is a reflection of my development. It has been an amazing journey, and I'm grateful for every opportunity along the way. If you want to see more of my work, send me an email.

User Experience

  • Books icon

    User Research

  • Presentation screen icon

    Communication

  • Code on laptop icon

    Implementation Planning

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    User testing

  • Worfklow icon

    Workflow optimization

General Design

  • Icons icon

    Branding

  • Charts icon

    Data visualisation

  • Palette icon

    Graphic design

Projects that matter

Proud - making sense of crime

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Project

Crime data for investment analysis

Type

Modular feature in b2b SaaS Product

Industry

CRE, US

Role

UX Research, Information architecture, Stakeholder management, Prototype, Interface design

Description

Evra Crime shows reported criminal activities within walking vicinity of a selected property.

View project

Learn - Controlling your home

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Project

Trust Smarthome

Type

B2C Home Intelligent APP

Industry

Smart home utility, mobile/tablet

Role

Product analysis, User flow, Stakeholder management, User Testing, Interface design

Description

Trust Smarthome controls both 3rd party and in-house smart home products, including alarm systems, lamps, sensors and more.

View project

Challenge - understanding the market

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Project

Single property market value drivers

Type

Modular feature in B2B SaaS product

Industry

CRE, US

Role

UX research, Information architecture, Rapid prototyping, User Testing, Interface design

Description

Evra Value drivers provides data science and AI-powered valuation solutions and their underlying drivers and benchmarks

View project

Random facts about me

01/

I moved around a lot as a child and the Netherlands is the first country I've spent 10 consecutive years of my life.

02/

I once drove 3 hours for a bowl of ramen. I enjoy food - both cooking and eating - it's an essential (and enjoyable) way to learn about culture.

03/

Sports and outdoors play a big role in my life. Now I do aerial sports and go bouldering with friends occasionally.

04/

Penmanship is something I take very seriously. I practice calligraphy to relax and for commissions.

05/

I have been playing piano since 6 years old. I enjoy opera and classical music concerts and go to operas regularly.

06/

Traveling solo is the perfect way to meet friends and learn about a city.

07/

Japan and Iceland are my favourite countries so far. They have a great balance between nature and culture.

08/

My cat is called Tofu because it is pronounced similarly in all tongues I speak: English, Dutch, Cantonese and Mandarin.

09/

I enjoy new experiences and challenge myself to something new every month. My latest challenge is improvisational comedy.

10/

Cocktails are best friends with Friday evenings. I make a heck of an Earl grey Mar-tea-ni.